Workbox Relaunches MacroGenics’ Website

A few months ago, Workbox rebuilt and launched MacroGenics, Inc.’s corporate website. http://www.macrogenics.com Along with our typical amazing design work and CUT content management system, we built the MacroGenics team a handy, Flash-based “pipeline” manager right into CUT.

MacroGenic’s pipline charts appear in a “brief” version on the homepage, and a “full” version on the top product pipeline page. http://www.macrogenics.com/products.html. All the content for the Flash-based pipeline is managed through CUT. And don’t let the .html tag at the end of the URL confuse you – this is a dynamic PHP page with a nifty URL rewrite feature.

Categorized search results is another useful feature in MacroGenic’s customized CUT. Rather than give the visitor a simple list of results, MacroGenics has the search results categorized by the website’s architecture – so MacroGenics can control which results appear on top – like results that feature their products or technologies, rather than news.

We should also give credit to our design director, Stephanie Heald, for creating the easily-understood and great-looking pipeline chart and other branded infographics that are used across all of MacroGenics online and offline marketing materials.

This entry was posted on Monday, November 2nd, 2009 at 7:54 pm and is filed under Content Management Systems, News, SEM & SEO, Technology, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.