Posts Tagged ‘Online Marketing’

Online Publishing: Lindsay Lohan vs. Immigration Reform – Which Is More Valuable?

Tuesday, October 19th, 2010

Web analytics confirm what good publishers and editors have always known: you need an assortment of content to attract, engage and retain an audience. But breadth and depth cost.

Tags: google analytics, Online Marketing, SEM, SEO
Posted in Online Marketing, SEM & SEO |

“You’re Still Alive?” Top 10 Reasons You Need A New Website

Thursday, October 7th, 2010

The recession made many businesses slash marketing budgets, and websites often suffered. But sometimes you just have to bite the bullet and get up-to-date – or suffer the online consequences.

Tags: Online Marketing, Web Design
Posted in Back To Basics, Fun, Web Design |

Note To The Boss: 4 Ways To NOT Screw Up Your Website

Wednesday, August 4th, 2010

Admit it, you super-Type-A personalities out there, sometimes you just can’t help yourself! So, I’ve put together a quick list of four things you (the big cheese) should keep in mind when your company is designing or redesigning its website.

Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Online Marketing, Web Design |

Redesigning Your Website? 301 Redirects Are Your Best Friend

Tuesday, July 27th, 2010

Don’t let this happen to you! Any good web designer can help you keep your search engine rankings, in-bound links and high-tech street cred.

Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Content Management Systems, Technology, Web Design | 2 Comments »

How Much Does A Website Cost? The $25,000-$200,000 And Above Range

Wednesday, June 9th, 2010

Now, we get into the high-end stuff. You’ll see larger businesses, more sophisticated design, deeper functionality and powerful online marketing techniques. And for the really big companies, the websites will include tight integration with internal business processes and a higher level of consulting.

Tags: Content Management Systems, Online Marketing, Web Design
Posted in Back To Basics, Content Management Systems, Outsourcing, Technology, Web Design | 1 Comment »

How Much Does A Website Cost? The $200-$25,000 Range

Thursday, June 3rd, 2010

Last week I introduced the idea of website “comparables” and the various budget levels that I (and many web professionals) use to judge a website’s budget. So, in this post I cover the huge range of $200 websites to $25,000 websites.

Tags: Online Marketing, Web Design
Posted in Back To Basics, Online Marketing, Outsourcing, Technology, Web Design | 2 Comments »

Pharmaceuticals Marketing Website Speed Launch: Investing In Simplicity (Temporarily)

Monday, March 15th, 2010

“You want it when?” is a kind of punchline for service businesses, like Workbox, but teams can pull together to get websites done quickly and professionally – as long as everyone keeps simplicity in mind.

Tags: biotech, Online Marketing, pharmaceuticals, small caps, Web Design
Posted in Investor Relations, Online Marketing, Shameless Self-Promotion, Web Design | 1 Comment »

4 Things Your New Marketing Site Must Do: #3 – Collect Contact Information

Tuesday, March 9th, 2010

Third in our 4-part series on web basics, we now get into the guts of online marketing – using your website to gather contact information so you can use email as a marketing tool. This may be the single most important thing your website can “do” to help grow your business.

Tags: email marketing, Online Marketing, website basics
Posted in Back To Basics, Online Marketing |

4 Things Your New Marketing Site Must Do: #2 – Update Regularly

Monday, February 22nd, 2010

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website.

Tags: CMS, Content Management Systems, Online Marketing
Posted in Back To Basics, Online Marketing, SEM & SEO |

NY Times: Be “Awesome” For Online Content Success

Tuesday, February 9th, 2010

Univ. of PA researchers confirm what marketers have always known, but find so difficult to do – truly great content rules. Surprisingly, deep and intelligent content is more often recommended than scandalous content!

Tags: Online Marketing, SEM, SEO, viral content
Posted in Fun, Online Marketing, SEM & SEO |