Archive for the ‘Back To Basics’ Topic

4 Things Your New Marketing Site Must Do: #2 – Update Regularly

Monday, February 22nd, 2010

Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website.

Tags: CMS, Content Management Systems, Online Marketing
Posted in Back To Basics, Online Marketing, SEM & SEO |

4 Things Your New Marketing Site Must Do: #1 – Tell Your Story Quickly

Tuesday, January 12th, 2010

Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website.

Posted in Back To Basics, Online Marketing, Web Design |