Archive for the ‘Back To Basics’ Topic
Note To The Boss: 4 Ways To NOT Screw Up Your Website
Wednesday, August 4th, 2010
Admit it, you super-Type-A personalities out there, sometimes you just can’t help yourself! So, I’ve put together a quick list of four things you (the big cheese) should keep in mind when your company is designing or redesigning its website.
Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Online Marketing, Web Design |
Redesigning Your Website? 301 Redirects Are Your Best Friend
Tuesday, July 27th, 2010
Don’t let this happen to you! Any good web designer can help you keep your search engine rankings, in-bound links and high-tech street cred.
Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Content Management Systems, Technology, Web Design | 2 Comments »
How Much Does A Website Cost? The $25,000-$200,000 And Above Range
Wednesday, June 9th, 2010
Now, we get into the high-end stuff. You’ll see larger businesses, more sophisticated design, deeper functionality and powerful online marketing techniques. And for the really big companies, the websites will include tight integration with internal business processes and a higher level of consulting.
Tags: Content Management Systems, Online Marketing, Web Design
Posted in Back To Basics, Content Management Systems, Outsourcing, Technology, Web Design | 2 Comments »
How Much Does A Website Cost? The $200-$25,000 Range
Thursday, June 3rd, 2010
Last week I introduced the idea of website “comparables” and the various budget levels that I (and many web professionals) use to judge a website’s budget. So, in this post I cover the huge range of $200 websites to $25,000 websites.
Tags: Online Marketing, Web Design
Posted in Back To Basics, Online Marketing, Outsourcing, Technology, Web Design | 2 Comments »
$200 or $200,000? How Much Does A Website Cost?
Wednesday, May 26th, 2010
Over the course of three posts (two more after this), I will show “comparable” websites and budget estimates (sort of like real estate “comparables”) that suggest what you should consider paying for your company’s website.
Posted in Back To Basics, Online Marketing, Outsourcing, Web Design | 1 Comment »
4 Things Your New Marketing Site Must Do: #4 – Measure Results
Tuesday, April 27th, 2010
Fourth in our 4-part series on web basics, we now discuss measuring your website’s success: why it’s critical and how to do it so your small business website can achieve targeted online marketing domination.
Posted in Back To Basics, Online Marketing | 1 Comment »
3 Free, Easy Tips For Small Business Websites: You Can Do Them Right Now!
Friday, April 9th, 2010
Small businesses: It has never been easier for your customers and clients to find you online. It has also never been easier for them to find your competitors. Use three powerful websites – Google, Yahoo!, Yelp – to make sure you are on top of the list.
Posted in Back To Basics, Online Marketing, SEM & SEO | 1 Comment »
4 Things Your New Marketing Site Must Do: #3 – Collect Contact Information
Tuesday, March 9th, 2010
Third in our 4-part series on web basics, we now get into the guts of online marketing – using your website to gather contact information so you can use email as a marketing tool. This may be the single most important thing your website can “do” to help grow your business.
Tags: email marketing, Online Marketing, website basics
Posted in Back To Basics, Online Marketing |
4 Things Your New Marketing Site Must Do: #2 – Update Regularly
Monday, February 22nd, 2010
Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site up-to-date – a process that simultaneously makes your company look dynamic, tells your story and makes search engines happy.
Second in a four-part series detailing the four most important things you must do with your new marketing website.
Tags: CMS, Content Management Systems, Online Marketing
Posted in Back To Basics, Online Marketing, SEM & SEO |
4 Things Your New Marketing Site Must Do: #1 – Tell Your Story Quickly
Tuesday, January 12th, 2010
Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website.
Posted in Back To Basics, Online Marketing, Web Design |
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