Archive for the ‘Back To Basics’ Topic
Friday, April 20th, 2012
Marketing websites must tell their story quickly, stay up-to-date and gather contact information. A quick overview of a few sites that do it right.
Saturday, October 15th, 2011
Build your small business website faster and cheaper by following these steps: content, architecture, design, build. Handy web sitemap & architecture PowerPoint attached.
Thursday, October 7th, 2010
Wednesday, August 4th, 2010
Admit it, you super-Type-A personalities out there, sometimes you just can’t help yourself! So, I’ve put together a quick list of four things you (the big cheese) should keep in mind when your company is designing or redesigning its website.
Tuesday, July 27th, 2010
Wednesday, June 9th, 2010
Now, we get into the high-end stuff. You’ll see larger businesses, more sophisticated design, deeper functionality and powerful online marketing techniques. And for the really big companies, the websites will include tight integration with internal business processes and a higher level of consulting.
Thursday, June 3rd, 2010
Last week I introduced the idea of website “comparables” and the various budget levels that I (and many web professionals) use to judge a website’s budget. So, in this post I cover the huge range of $200 websites to $25,000 websites.
Wednesday, May 26th, 2010
Over the course of three posts (two more after this), I will show “comparable” websites and budget estimates (sort of like real estate “comparables”) that suggest what you should consider paying for your company’s website.
Tuesday, April 27th, 2010
Fourth in our 4-part series on web basics, we now discuss measuring your website’s success: why it’s critical and how to do it so your small business website can achieve targeted online marketing domination.
Friday, April 9th, 2010
Small businesses: It has never been easier for your customers and clients to find you online. It has also never been easier for them to find your competitors. Use three powerful websites – Google, Yahoo!, Yelp – to make sure you are on top of the list.