Archive for the ‘Back To Basics’ Topic

Timeless Tips: 3 Things Your Website Must Do (Updated)

Friday, April 20th, 2012

Marketing websites must tell their story quickly, stay up-to-date and gather contact information. A quick overview of a few sites that do it right.

Tags: Online Marketing, Web Design
Posted in Back To Basics, Biotech & Pharma, Online Marketing, Web Design | 1 Comment »

Don’t Build Your Site Backwards! Start With Content.

Saturday, October 15th, 2011

Build your small business website faster and cheaper by following these steps: content, architecture, design, build. Handy web sitemap & architecture PowerPoint attached.

Tags: Web Design, website basics
Posted in Back To Basics, Web Design |

“You’re Still Alive?” Top 10 Reasons You Need A New Website

Thursday, October 7th, 2010

The recession made many businesses slash marketing budgets, and websites often suffered. But sometimes you just have to bite the bullet and get up-to-date – or suffer the online consequences.

Tags: Online Marketing, Web Design
Posted in Back To Basics, Fun, Web Design |

Note To The Boss: 4 Ways To NOT Screw Up Your Website

Wednesday, August 4th, 2010

Admit it, you super-Type-A personalities out there, sometimes you just can’t help yourself! So, I’ve put together a quick list of four things you (the big cheese) should keep in mind when your company is designing or redesigning its website.

Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Online Marketing, Web Design |

Redesigning Your Website? 301 Redirects Are Your Best Friend

Tuesday, July 27th, 2010

Don’t let this happen to you! Any good web designer can help you keep your search engine rankings, in-bound links and high-tech street cred.

Tags: Online Marketing, Web Design, website basics
Posted in Back To Basics, Content Management Systems, Technology, Web Design | 2 Comments »

How Much Does A Website Cost? The $25,000-$200,000 And Above Range

Wednesday, June 9th, 2010

Now, we get into the high-end stuff. You’ll see larger businesses, more sophisticated design, deeper functionality and powerful online marketing techniques. And for the really big companies, the websites will include tight integration with internal business processes and a higher level of consulting.

Tags: Content Management Systems, Online Marketing, Web Design
Posted in Back To Basics, Content Management Systems, Outsourcing, Technology, Web Design | 1 Comment »

How Much Does A Website Cost? The $200-$25,000 Range

Thursday, June 3rd, 2010

Last week I introduced the idea of website “comparables” and the various budget levels that I (and many web professionals) use to judge a website’s budget. So, in this post I cover the huge range of $200 websites to $25,000 websites.

Tags: Online Marketing, Web Design
Posted in Back To Basics, Online Marketing, Outsourcing, Technology, Web Design | 4 Comments »

$200 or $200,000? How Much Does A Website Cost?

Wednesday, May 26th, 2010

Over the course of three posts (two more after this), I will show “comparable” websites and budget estimates (sort of like real estate “comparables”) that suggest what you should consider paying for your company’s website.

Posted in Back To Basics, Online Marketing, Outsourcing, Web Design | 1 Comment »

4 Things Your New Marketing Site Must Do: #4 – Measure Results

Tuesday, April 27th, 2010

Fourth in our 4-part series on web basics, we now discuss measuring your website’s success: why it’s critical and how to do it so your small business website can achieve targeted online marketing domination.

Posted in Back To Basics, Online Marketing | 1 Comment »

3 Free, Easy Tips For Small Business Websites: You Can Do Them Right Now!

Friday, April 9th, 2010

Small businesses: It has never been easier for your customers and clients to find you online. It has also never been easier for them to find your competitors. Use three powerful websites – Google, Yahoo!, Yelp – to make sure you are on top of the list.